You’re not alone. Many flooring entrepreneurs feel like they’re stuck in a hamster wheel. Trying new things but getting the same old meaningless results. Chances are, if you found your way to our website, you’re looking for something different. You’re looking for change that will stimulate real growth.
We’ve created a system for flooring business success built on core marketing fundamentals designed to EARN customers rather than chase leads.
The reality is that there are no shortcuts. Much like weight loss, achieving real results to grow your business sustainably takes hard work, energy, and time. We’d love to share how.
Over the past decade, the flooring industry has changed — fast. Commoditized pricing, big-box store pressure, algorithm shifts, and short-term marketing gimmicks have created a noisy, chaotic space.
And in that chaos, too many good businesses are left:
Competing on price instead of value
Relying on low-quality shared leads from shady sources
Frustrated by agencies who don’t understand their customers journey.
Chasing metrics that don’t actually drive profit or long-term growth
That’s not just inefficient — it’s dangerous.
If you want your flooring business to become a lasting legacy in your community, you need to build a strong marketing foundation that will outlast your competitors, survive and thrive during economic downturns, and will continue to grow for years to come.
Whether you are starting or ending your career, passing on your legacy to loved ones or thinking about selling it, the right marketing strategy will help make your business more valuable and attractive.
Whether you are starting or ending your career, passing on your legacy to loved ones or thinking about selling it, the right marketing strategy will help make your business more valuable and attractive.
Marketing is experiencing a massive shift away from old methods of lead generation into a new era of storytelling and customer connections. Brand messaging to your target audience is no longer a luxury reserved for big brands, it’s a necessity for all.
The companies that adapt to this shift will quickly gain market share and ensure survival. Those who don’t might not be so lucky.
What’s different about us is that we go deep. We take fewer clients and spend extraordinary effort crafting incredibly detailed strategies. These strategies have been designed to help you capitalize in a world where the best storytellers win.
We help flooring companies grow by earning the right customers, not buying the wrong ones.
We focus on holistic marketing strategies that differentiate you from your competitors and help you build true value with your ideal flooring customers.
Rather than talking to customers about promotions and sales they don’t care about, we help you talk to them as if you are sitting face to face with them. By helping them know the real you and what your business is truly all about, you’ll build trust at scale, driving your business into the future.
We help flooring companies grow by earning the right customers, not buying the wrong ones.
We focus on holistic marketing strategies that differentiate you from your competitors and help you build true value with your ideal flooring customers.
Rather than talking to customers about promotions and sales they don’t care about, we help you talk to them as if you are sitting face to face with them. By helping them know the real you and what your business is truly all about, you’ll build trust at scale, driving your business into the future.
Our 7 pillars are designed to enhance connections at each step of the customer journey. These tools work in conjunction with each other to drive customers though the sales funnel and are vital to success in the world of modern marketing
Our 7 pillars are designed to enhance connections at each step of the customer journey. These tools work in conjunction with each other to drive customers though the sales funnel and are vital to success in the world of modern marketing
Customers don’t go from thinking about buying floors to buying them in a few days. Rather, it’s a long process that begins with seeds of interest, moves to a process of evaluation, exploration, and research, and ends with them trying to identify a partner to execute the project.
The more times you can show up along the way, the better the chance you have to establish authority and trust with customers as they move along this path. Our 7 pillars are designed specifically to help you accomplish this goal and create meaningful value with customers in any type of flooring business.
We work with flooring companies of all types
Each type of flooring company has its set of unique challenges, but the tools to drive success remain the same. No matter what type of flooring company you run, sharing your value with your target audience using our 7 pillars will help you achieve scalable growth.
We work with flooring companies of all types
Each type of flooring company has its set of unique challenges, but the tools to drive success remain the same. No matter what type of flooring company you run, sharing your value with your target audience using our 7 pillars will help you achieve scalable growth.
We like to think of our clients as long-term growth partners. This mindset is crucial for the success of your marketing efforts.
We stay away from fly-by-night lead generation tactics that don’t bring in the right types of customers, and instead focus on the type of marketing that will make you successful for a lifetime. We measure success in months and years, not days and weeks..
With that in mind, we look for the right types of growth partners, those truly focused on building a legacy and something of value that they can pass on to the next generation or sell for maximum value to a new caretaker.
If that fits you, let’s talk!
If you’re just looking for the next 2 week bump in leads, we’re probably not the right fit for you.
We hate to be the bearer of bad news, but marketing isn’t easy anymore. It takes a full commitment from both of us.
We start with deep dives into your business to understand who your ideal customers are and what their journey looks like. Then we start improving each and every communication point throughout your business to reflect your value and vision of your company.
Once we know what we want to say, we begin the process of saying it in the places your ideal customers are spending their time throughout their journey. We also incorporate the latest and greatest technologies to track and nurture customers as they begin to interact with your business.
Lastly, we carefully measure success using advanced and thoughtful metrics designed to truly reflect customer engagement and awareness to fully understand their ever evolving behavior. Using these metrics we can stay in front of trends as they’re happening in real time.
We can’t do any of this without you. We’ll need your help understanding your business objectives, your strengths and weaknesses, and your focal points. We’ll show you how to do things and tell you what to do, but we need you to participate. It’s hard to tell your story if you’re not in it!
Additionally, measuring and tracking also require transparency and communication. You must be willing to help us capture and report data so that we can effectively analyze and refine. This joint effort between the two of us will create incredible insights into customer behavior, leading to better business outcomes and faster growth.
Still Interested? Book an Intro Call to See if We are a Good Fit for Each Other
See what other Flooring Business Owners like you have to say about our services.
"These guys are seriously the best!"
- Tina Salas
High Plains Flooring
"These guys are ruthlessly practical and authentic"
- Christopher Keale
Tongue & Groove Flooring
"I recommend Daniel at Flooring Pros Marketing"
- Jerry Levinson
Profit Now for Flooring Dealers
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